The very first issue of the Esquire magazine Augmented Reality rocks, damn rocks! I even put on the replay the 'Jesus Christ Superstar' soundtrack just because it makes me more exalted. You have to download a very user-friendly software www.esquire.com/ar , install it and start experiecing the outerspace features that the Augmented Reality offers you. You, as a reader, can control everything that happens- from the 'what-is-the-time' to the clothes that models in the magazine wear. On the cover you will find Robert Downey Jr. who is also starring in the promo video. Have a nice tour!