The base line in few words: Bo Brundin used to be a young actor in Manhattan back in the 60s. Now he is just an old man living in his hometown Osthammar. But what Bo strated as campaign is genious! The guy found an old picture of his old appartment in Manhattan and now with the help of the Swedish Postal Service and Amazon online shopping he is trying to recreate all the pieces of furniture from the good old days. The project is apparently having a huge success and Bo is almost done with his mission - to stay forever young!
This is what I call spirit!